Traditional media allows businesses to target a broad target audience through billboards, print advertising, television commercials, and more. Price-wise, traditional media tends to cost more than new media due to its broad targeting and advertising channels.
Out-of-Home (OOH) advertising allows advertisers to enjoy extended engagement with audiences in ways other mediums simply cannot match. People are spending more and more time out of their homes while they are working, shopping or socialising and it's becoming increasingly difficult for brands to engage with them.
Print marketing, such as advertisements placed in magazines, is targeted to an audience who is already interested in your type of business. Local newspaper publishers work hard to create positive relationships with members of the community to build a loyal customer base. Print advertisements can be budget-friendly due to their flexibility.
Neighborhood Marketing is the most effective ways for small-business. Very affordable compared to many traditional marketing methods. Highly geographically targeted, you know that you are talking to people who are within walking distance of your products or service.
Online marketing benefits businesses of all sizes by giving access to the mass market at an affordable price. Unlike TV or print advertising, it allows truly personalised marketing.
On social media, you have a direct and unfiltered connection with your customers. This is super difficult to achieve via any other medium.If your customers love a certain product or found themselves unhappy with customer service, they’ll be sure to let you know on social media.
Client type:
Clinic, Accounting services, Company Secretary
Client type:
Hong Kong local business, F&B industry
Client type:
Intonational Online Shop (Southeast Asia), E-commerce for local hand made brand (Taiwan)
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