Traditional marketing refers to any type of marketing that isn't online. This means print, broadcast, direct mail, phone, and outdoor advertising like billboards. From newspapers to radio, this method of marketing helps reach targeted audiences.
Digital advertising refers to marketing through online channels, such as websites, streaming content, and more. Digital ads span media formats, including text, image, audio, and video.
Out-of-home (OOH) advertising, also called outdoor advertising, outdoor media, and out-of-home media, is advertising experienced outside of the home.
Digital advertising can reach a wide audience in a variety of different ways at lower cost by harnessing the all-powerful internet. It can also be customized to narrow down an audience by their demographics with different budget scale.
Traditional advertising focuses largely what you'd think of when you think of "typical" advertising: television, radio, newspaper, magazine, direct mail, and billboard designs. This type of advertising reaches an enormous audience. This is great because it means that more people are seeing your advertisement, however it can be hard to measure if you are reaching the right people.
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Understand Your Business and Setting KPIs (week 1)
Deliver and Refine Media Plan (week 1-2)
Campaign Execution (starts anytime from week 2-4)
Performance Review (within 2 weeks after campaign fully delivered)
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